In May 2020 the Danish Maritime Fair returns for its fifth edition, this time with a new concept – but still at a familiar location. With support from long time partners, exhibitors and visitors, and having our finger on the pulse – we are currently re-inventing ourselves.

– We are keeping everything that works and getting rid of the things that don’t, and then we are adding new and exciting things, says Martin Uhlenfeldt, Partner in the Media Group Maritime Denmark, and responsible for the Danish Maritime Fair.

– We have had some great conversations with partners, exhibitioners and visitors and these have led to the conclusion, that the Danish Maritime Fair is here to stay. We are returning to our roots: hosting an international maritime fair on Danish ground, a fair that promotes The Blue Denmark through international branding of the many excellent maritime products and competences we have in Denmark, says Martin Uhlenfeldt and admits, that the Danish Maritime Fair in 2018 wasn’t perfectly orchestrated.

Danish homeground

– This is one side of the fair, the Danish side. But the maritime industry is a global one, so the Danish Maritime Fair is The Blue Denmark’s homeground – but at the same time the fair is open to everyone. We believe in open, free and fair competition. Therefore, we would like to see a lot of foreign companies at the Danish Maritime Fair – especially from our neighboring countries who are not all in possession of a large international maritime fair to showcase their products, says Martin Uhlenfeldt.

– We know that Copenhagen and Denmark is an attractive place to host large events, due to its excellent infrastructure and the many great hotels – which gives visitors a big sense of comfort.

Possible to secure an option

Marketing, sale of stands and conference program will not begin taking form before 2019, although the first reservations have already been made. But the new concept has to be ready before binding agreements can be made.

– We are attending the SMM to let people know where we are in the process, and where we are heading. Of course, we are ready to make options, but that is not crucial to us. We want to maintain the many good relationships we have. There is no sweeping things under the rug, we believe transparency creates trust – even when things go south for a short while, says Martin Uhlenfeldt.

 

Transparency

– The majority of our clients told us: Things could have been better last time. But we have experienced that ourselves – that sales go up and down. The most important thing is, how you react to such a situation. You can either look the other way and continue to do things the same way, or – you can choose to have an open dialog and get a clearer picture of what your customers need. You have chosen an open dialog with us, your clients, focusing on our needs. Therefore you can count on us next time as well, says Martin Uhlenfeldt.