THE DANISH MARITIME FAIR IS A MARKET FOR RELATIONS
Not to say that products aren’t important. But it becomes abundantly clear in what priority things come looking at the visitor’s motivation for attending a tradeshow. All visitors have that in common that they want to meet people who can solve their problems. That is because:
- Products cannot build trust or demonstrate themselves, they need to be explained in relation to the buyer’s context.
- Product specifications and letters of contracts cannot account for every causality in the process of implementation and transaction.
- Every contract or agreement is forged and altered through interaction over time in the business relation.
- Most buying decisions in business involve groups of people rather than individuals.
INK ON THE DOTTED LINE
Marking up the contrasts this way, it is easy to see that the product and its features are merely an invitation to talk, but the quality of the business relationship is what puts ink on the dotted line.
Danish Maritime Fair forms a mini ecosystem for exactly this process and tradeshows in general is by far the richest most advanced media available to marketers of industrial products and services. It is a market place where business relations are forged.
The Danish Maritime Fair is designed with networking in mind. The concept has been upgraded with improvements to facilitate not only the dialogue with visitors, but also with co-exhibitors.
Although not every visitor at trade shows are buyers, they all have in common that they can influence their professional network in one way or another.
The next Danish Maritime Fair will be at Bella Center Copenhagen, 13 – 14 May 2020